Webinar Title: Leveraging Branding for Long Term Growth
Webinar Date: 4.4.17
Webinar Time: 12 p.m.ET
Led By: Barbara Kahn
Patty and Jay H. Baker Professor, Director, Jay H. Baker Retailing Center, Professor of Marketing
Pre-registration is available to members of Wharton Clubs. Space is limited, so register today, by following the appropriate link below:
About this session:
This webinar focuses on how firms can leverage their brand equity for viable growth strategies. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are also critical assets that can make a significant contribution to your company’s bottom line.